Our mascot is commonly mistaken as fox, racoon, wolf, cat etc.
This cute animal that inspired our visual identity is actually a CIVET!
The Asian Palm Civet is a small, mottled gray and black viverrid, weighing 4.4 to 11lb. It has a body length of about 21in with a 19in long tail. Its long, stocky body is covered with coarse, shaggy hair that is usually greyish in color. Asian Palm Civets are omnivores utilizing fruits such as berries and pulpy fruits as a major food source, and thus help to maintain tropical forest ecosystems via seed dispersal. They eat chiku, mango, rambutan and COFFEE, but also small mammals and insects. Ecologically, they fill a similar niche in Asia as common racoons in North America.
They play an important role in the natural regeneration Pinanga kuhlii and P. zavana palms at Gunung Gede Pangrango National Park. They also feed on palm flower sap, which when fermented becomes toddy, a sweet liquor. Because of this habit they are called the toddy cat.
Last but not least, it has a peculiar role in the production of some of the most exquisite coffee varieties.